If you answered no, WOW are you missing out on some awesome opportunities and if you are like, “yea I do that”, are you doing all that you can to bring value to that customer and make them a fanatic of your brand?
Today, marketers utilize email as a source to send out mass coupons and just care about conversions from that campaign in terms of dollars. What should be thought about is lasting impression. With all of the noise out there that brands are creating, how can you interact with your customers in a fun way and not be so “salesy”. The marketers who win are the ones who use a large medium such as email, but instead of thinking of every email as just an input, they think of every email as a real person and what can be done to make that person take time out of their day to interact with a brand.
Ideas on how to rise above the noise and create high interaction touch points with customers:
What campaign will you run next with your customers? Will you take the easy path or try something new that may have 0 return on the front end but a priceless return in the long game.
Who is this guy?
Hi! I am Dan Canfield, a born marketer that thrives on pushing the boundaries in my industries. I am currently a business owner, consultant, and employee, so I have a diverse perspective in the business world. This site is an outlet for me to share what I have learned and give you a piece of my mind.