Chipotle has more than 80x the followers that my page has and as you can see, I beat them for engagements. To be fair, I did have 10x the posts that they did for this snapshot in time, but there should never be a time that a company page with that many followers should be out done by my tiny Facebook page (40,000 compared with 3+ million).
So what went wrong? Chipotle does post a good amount of content but where they lack is getting that high interaction. Post after post is about the food, pictures of the food and cute fonts, but they rarely give their audience a chance to interact with them. What works best on Facebook is having a healthy mix of push and pull content. For example, posting a picture of a burrito in a soccer net with the words Burritooooooo is push content. Posting a burrito with 5 toppings laid out asking, “what would you include in your burrito”, is pull content, as it requires audience interaction. A Facebook page should include both types of content, but when you primarily only have push content, you will lose engagement and not be as relative with your customers as you could be. Comments are closed.
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Who is this guy?Hi! I am Dan Canfield, a born marketer that thrives on pushing the boundaries in my industries. I am currently a business owner, consultant, and employee, so I have a diverse perspective in the business world. This site is an outlet for me to share what I have learned and give you a piece of my mind. |