10/10 times when I open a jar of Jif, I am left with peanut butter on my fingers and a half torn foil with which I have to use a knife to finish the job. Great experience, right? If I were Jif I would do 1 of 2 things:
This pain point that Jif has is an opportunity to wow customers in a cheap way that is memorable.
What other products could turn a pain in the ass experience into something memorable with little effort?
Who is this guy?
Hi! I am Dan Canfield, a born marketer that thrives on pushing the boundaries in my industries. I am currently a business owner, consultant, and employee, so I have a diverse perspective in the business world. This site is an outlet for me to share what I have learned and give you a piece of my mind.