Just like a written budget, a content calendar can be liberating! When I sat down to complete my first content calendar it was overwhelming. There in front of me was a blank 30 day calendar with blank lines for Facebook, Instagram, Twitter, and email for each day, 120 total ideas that had to be filled in. I compare a content calendar with a budget plan because they both seem like they can be done on the fly and taking hours to fill out each one may seem like a waste of time. However, the opposite is true. Taking those 2-3 hours up front takes the pressure off for the rest of the month and not to mention that when you take the time to plan something it usually is of higher quality than when you just try to throw something out there.
It’s important not to plan your content calendar all around ME ME ME. You want to structure your topics as a 4-1 approach, meaning you give four times before asking once. No one likes to be hounded to buy something and have coupons shoved down their throat, so give (X 4), then you can ask for the sale.
For May, try creating your own content calendar and see if your engagement increases and stress decreases.
Who is this guy?
Hi! I am Dan Canfield, a born marketer that thrives on pushing the boundaries in my industries. I am currently a business owner, consultant, and employee, so I have a diverse perspective in the business world. This site is an outlet for me to share what I have learned and give you a piece of my mind.