I got a haircut last week and the place I went made a HUGE mistake. No, they didn't cut off my ears or give me a bad cut. What they did was far worse.....they didn’t lock down my information! A haircutting business to me is the perfect model for repeat customers. Your hair grows and you need to cut it generally every x months. It’s a simple equation and it lasts...FOREVER. The LTV (lifetime value) for someone like me at a $19.99 haircutting establishment is thousands of dollars. However, in 3 months when I am looking to get a haircut again I will probably not remember which place I went since I was just looking for the cheapest option near me at the time. Yes, I know most of these places have a rewards program and offers that are emailed or texted out, but I don’t know of any that ask you the simple question of, how often do you get your haircut? This is crazy to me that a predictable customer like me is not being capitalized on. If I owned a haircut shop here is what I would do with each customer:
These simple steps could be a game changer for a business like this and it baffles me that they are not already doing these things. If you own a hair salon establishment, reach out to me!
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Who is this guy?Hi! I am Dan Canfield, a born marketer that thrives on pushing the boundaries in my industries. I am currently a business owner, consultant, and employee, so I have a diverse perspective in the business world. This site is an outlet for me to share what I have learned and give you a piece of my mind. |