Are you sending direct mail to your customer list?
While you may think this is a "dying practice", it is actually alive and I have found more effective than ever!
Here are 3 reasons why I am bullish on direct mail:
1. As everything is becoming more digital, getting something physical in the mail is now kind of exciting.
2. Unlike an email or digital coupon, a physical mail piece can not be instantly deleted. It can move from room to room and throwing it away is still a touch point unlike deleting 10 emails at once.
3. Copy on a physical mailer can be more dynamic and an immersive experience, like "turn me over" or "Scratch here for your discount amount".
Below is a recent postcard I sent out to my mailing list which yielded a 5X return on my investment.
Who is this guy?
Hi! I am Dan Canfield, a born marketer that thrives on pushing the boundaries in my industries. I am currently a business owner, consultant, and employee, so I have a diverse perspective in the business world. This site is an outlet for me to share what I have learned and give you a piece of my mind.